Digital Marketing Specialist

A Digital Marketing Specialist analyzes online marketing strategy and implements changes to websites, so they are optimized for search engines. The job of the Digital Marketing Specialist in simple words means that your work should focus in bringing the websites digitally visiable viz. Social Media, Search Engines and other platforms.


  • Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness.
  • Responsible for guiding, planning, developing, implementing and managing the overall digital marketing strategy.
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in hosting marketing.
  • Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
  • Monitor and evaluate search results and search performance across the major search channels.

Professional Competencies:

  • Analytical mindset and critical thinking.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications:

  • 1-2 years experience in Digital Marketing Executive or similar role.
  • Excellent understanding of digital marketing concepts and best practices.
  • Excellent writing and communication skills.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).
  • Experience working with CMS and building/administering content in CMS environments.
  • Desired: Knowledge of HTML/CSS and website administrations.

What we offer you:

  • Attractive Salary to get you started, Incentives and Bonus based on performance.
  • Become part of a young team with great prospects and long-term development opportunities..
  • Plenty of room for personal initiative and the development of your own ideas.
  • Team Building through lectures, external workshops and gigs.

Job Location: kerala, India

Please apply for Digital Marketing Specialist by emailing your resume to [email protected]